The world premiere of Disney’s live-action “Lilo & Stitch” took place Saturday at the El Capitan Theatre in Hollywood, California. The event celebrated the film’s debut and showcased Hawaiian culture, courtesy of the Hawai’i Visitors and Convention Bureau (HVCB).
The premiere featured numerous stars from the film, including Chris Sanders, Billy Magnussen, Zach Galifianakis, Maia Kealoha, Sydney Agudong, Courtney B. Vance, Kaipo Dudoit, and Amy Hill. Several dignitaries and cultural figures, such as State Rep. Shirley Ann Templo, State Sen.Lynn DeCoite, and Miss Aloha Hula 2025, Jaedyn Pavao, attended the event.
Maia Kealoha, who starred as Lilo, and Sydney Agudong, who played Lilo’s older sister Nani, were among the Hawaiian talents featured in this adaptation. Tia Carrere, who voiced Nani in the original animated film, took on the role of Mrs.
Kekoa, a new character. The depiction of Hawaiian culture was further enriched with traditional Hawaiian protocols led by kumu hula Lilinoe Kaio, with performances from Halau ‘o Lilinoe and Na Pua Me Kealoha. Aaron J. Sala, President and CEO of HVCB, underscored the importance of the event.
Celebrating Disney’s Hawaiian heritage
“This premiere wasn’t just a celebration of a film — it was an opportunity to elevate the people, culture, and stories that define our Hawaii,” Sala stated.
The collaboration with Disney marks HVCB’s commitment to diversifying its promotional efforts beyond conventional tourism marketing. HVCB is in the midst of significant organizational changes. Under Sala’s leadership since September, the bureau has been diversifying its portfolio in response to dwindling funding from the Hawai’i Tourism Authority (HTA).
The new direction aligns with a broader strategic plan to reduce reliance on HTA contracts and engage in partnerships that responsibly promote Hawaiian culture and tourism, the presence of lawmakers like Sen. Lynn DeCoite and Rep.
Shirley Ann Templo at the premiere highlighted the state’s stance on using cinema and media to boost tourism. This diversification aims to ensure a sustainable future for Hawaii’s tourism industry while respecting and promoting local culture. Hawaiian Airlines also contributed to the event by offering guests leis and photo opportunities.
The airline’s new “Searching for Stitch” augmented reality experience aims to educate users about mindful travel across the Hawaiian Islands. Jerry Gibson, President of the Hawai’i Hotel Alliance, and Keith Vieira, principal of KV & Associates, expressed optimism about HVCB’s new strategic direction. They believe this initiative will help sustain Hawaii’s tourism industry amid changing economic and political landscapes.
As “Lilo & Stitch” opens nationwide, the film serves as both an entertainment piece and a cultural bridge, inviting audiences worldwide to engage more thoughtfully with Hawaii’s rich heritage.